2015-2018
Full Scope
I joined Shadowbox in 2015 a few months after it opened the flagship studio in New York City. I led the brand in tip-to-tail creative vision and execution for all things contributing to the consumer experience. From the brand identity & tone of voice, website, studio design, social media & content, apparel and gear, product/service innovation & management, the goal of the Shadowbox brand was to create an empowering and engaging yet non-intimidating environment.
STUDIO ENVIRONMENT DESIGN
BRAND DESIGN & MANAGEMENT
WEBSITE DESIGN & MANAGEMENT
DIGITAL MARKETING STRATEGY + DESIGN, CONTENT CREATION
